Course Information
| Session |
|---|
| Credits | 1.5 CEUs or 15 PDHs |
|---|---|
| Registration dates | We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment. |
Developing a Website Content Strategy
$200.00
Credits: 1.5 CEUs or 15 PDHs
In this four-week course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable.
Course Description
In this four-week course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable. You will walk through each of these three phases and discuss how to adapt various types of approaches for implementation at your own institution. You will learn how to discover your unique content problems, present them to your organization, and subsequently establish new roles, responsibilities, and workflows for the entire lifecycle of your content.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Angela Brcka
Angela Brcka is a web content strategist at Western Michigan University Libraries in Kalamazoo, Michigan. In her role, Angela is responsible for the strategy, content, administration and reporting of the Libraries’ website. Angela serves as the vice president of the Web User Group at WMU, a campus-wide support network of web and marketing specialists. She also serves as the vice chair of the Michigan Academic Library Association’s Web/UX Interest Group. Before coming to Western Michigan University in 2018, Angela spent 14 years as a corporate communications specialist for a healthcare system. She holds a B.A. in psychology from Hillsdale College and an MBA with a specialization in marketing from Eastern Michigan University.
How to Register
To enroll yourself or other participants in a class, use the “Register” button that follows the description of each course. If the “Register” button does not show up, try loading the page in a different web browser. Contact us if you have technical difficulties using our shopping cart system or would like to pay for an enrollment using another method. On the payment page in the shopping cart system, there is a place to add notes, such as the names and email addresses of participants you wish to enroll. We will contact you to request this information in response to your processed payment if you do not include it in the “notes” field. Prior to the start of the workshop, we will send participants their login instructions.Payment Info
Our shopping cart system allows you to pay with a credit card, with PayPal, or to indicate that you'll be sending a check.Alternatively, if it is an institutional payment, we can arrange to invoice you. Contact us by email, and we can make arrangements to suit your institution's business processes.
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