Heidi Burkhardt is a Web Project Manager & Content Strategist at the University of Michigan Library. In this role, she leads efforts around the library website, as well as projects for other platforms and applications within the web presence. Heidi consistently brings a content strategy lens across projects and advocates for thoughtful, well written content. She previously served as the User Experience Specialist at Michigan and has over 10 years of experience in libraries. Heidi holds a B.A. in English from Oakland University and a Masters in Library and Information Studies from Wayne State University.