Developing a Website Content Strategy

$175.00

Credits: 1.5 CEUs or 15 PDHs

In this four-week course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable.

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Course Information

Session

Credits

1.5 CEUs or 15 PDHs

Course Description

In this four-week course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable. You will walk through each of these three phases and discuss how to adapt various types of approaches for implementation at your own institution. You will learn how to discover your unique content problems, present them to your organization, and subsequently establish new roles, responsibilities, and workflows for the entire lifecycle of your content.

This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.

Angela Brcka

Angela BrckaAngela Brcka is a web content strategist at Western Michigan University Libraries in Kalamazoo, Michigan. In her role, Angela is responsible for the strategy, content, administration and reporting of the Libraries’ website. Angela serves as the vice president of the Web User Group at WMU, a campus-wide support network of web and marketing specialists. She also serves as the vice chair of the Michigan Academic Library Association’s Web/UX Interest Group. Before coming to Western Michigan University in 2018, Angela spent 14 years as a corporate communications specialist for a healthcare system. She holds a B.A. in psychology from Hillsdale College and an MBA with a specialization in marketing from Eastern Michigan University.

Special Session

Please contact us to arrange a special session of this class for a group of seven or more, with a negotiable discount, or to be notified when it is next scheduled.

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