Course Information
| Session |
|---|
| Credits | 1.5 CEUs or 15 PDHs |
|---|---|
| Registration dates | We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment. |
Writing for the Web
$250.00
Credits: 1.5 CEUs or 15 PDHs
Many users come to your website for information, and their ability to interpret the information you provide will make the difference between a good and a bad user experience. In this four-week course, you will learn how to write web copy that is succinct, understandable, and engaging. You will discover how users read online and the importance of focusing on your essential messages, using space effectively, and treating your website as a conversation with your users. You will learn how to establish a consistent voice and tone, and how to use such techniques as layering information, exploiting the power of parallelism, making good use of links, and keeping active space in your content. You will also learn how to best use bulleted and numbered lists and tables in presenting your web content, as well as the importance of producing alternative text for visually impaired users. Through examples, activities and hands-on practice, you will hone your skills in writing using active voice, straightforward sentences, and cutting unnecessary words.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Course Description
Many users come to your website for information, and their ability to interpret the information you provide will make the difference between a good and a bad user experience. In this four-week course, you will learn how to write web copy that is succinct, understandable, and engaging. You will discover how users read online and the importance of focusing on your essential messages, using space effectively, and treating your website as a conversation with your users. You will learn how to establish a consistent voice and tone, and how to use such techniques as layering information, exploiting the power of parallelism, making good use of links, and keeping active space in your content. You will also learn how to best use bulleted and numbered lists and tables in presenting your web content, as well as the importance of producing alternative text for visually impaired users. Through examples, activities and hands-on practice, you will hone your skills in writing using active voice, straightforward sentences, and cutting unnecessary words.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Heidi Burkhardt
Heidi Burkhardt is a Web Project Manager & Content Strategist at the University of Michigan Library. In this role, she leads efforts around the library website, as well as projects for other platforms and applications within the web presence. Heidi consistently brings a content strategy lens across projects and advocates for thoughtful, well written content. She previously served as the User Experience Specialist at Michigan and has over 10 years of experience in libraries. Heidi holds a B.A. in English from Oakland University and a Masters in Library and Information Studies from Wayne State University.
How to Register
To enroll yourself or other participants in a class, use the “Register” button that follows the description of each course. If the “Register” button does not show up, try loading the page in a different web browser. Contact us if you have technical difficulties using our shopping cart system or would like to pay for an enrollment using another method. On the payment page in the shopping cart system, there is a place to add notes, such as the names and email addresses of participants you wish to enroll. We will contact you to request this information in response to your processed payment if you do not include it in the “notes” field. Prior to the start of the workshop, we will send participants their login instructions.Payment Info
Our shopping cart system allows you to pay with a credit card or with PayPal.Alternatively, if it is an institutional payment, we can arrange to invoice you. Contact us by email, and we can make arrangements to suit your institution's business processes.
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