Developing a Website Content Strategy
Instructor: Shoshana Mayden
Dates: April 2nd to 27th, 2018
Credits: 1.5 CEUs
In this four-week course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable. You will walk through each of these three phases and discuss how to adapt various types of approaches for implementation at your own institution. You will learn how to discover your unique content problems, present them to your organization, and subsequently establish new roles, responsibilities, and workflows for the entire lifecycle of your content.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Shoshana Mayden is a content strategist with the University of Arizona Libraries in Tucson, Arizona. She advises on issues related to website content and contributes to developing a content strategy across multiple channels for the library. She works with content managers and library stakeholders to re-write, re-think and re-organize content for the main library website, as well as develop workflows related to the lifecycle of content. She also a copy editor for Weave: the Journal of Library User Experience.
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to send us a purchase order, please contact us by email to make arrangements.