Writing for the Web
Instructor: Heidi Burkhardt
Dates: September 3rd through 28th, 2019
Credits: 1.5 CEUs or 15 PDHs
Many users come to your website for information, and their ability to interpret the information you provide will make the difference between a good and a bad user experience. In this four-week course, you will learn how to write web copy that is succinct, understandable, and engaging. You will discover how users read online and the importance of focusing on your essential messages, using space effectively, and treating your website as a conversation with your users. You will learn how to establish a consistent voice and tone, and how to use such techniques as layering information, exploiting the power of parallelism, making good use of links, and keeping active space in your content. You will also learn how to best use bulleted and numbered lists and tables in presenting your web content, as well as the importance of producing alternative text for visually impaired users. Through examples, activities and hands-on practice, you will hone your skills in writing using active voice, straightforward sentences, and cutting unnecessary words.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Heidi Burkhardt is a Web Project Manager & Content Strategist at the University of Michigan Library. In this role, she leads efforts around the library website, as well as projects for other platforms and applications within the web presence. Heidi consistently brings a content strategy lens across projects and advocates for thoughtful, well written content. She previously served as the User Experience Specialist at Michigan and has over 10 years of experience in libraries. Heidi holds a B.A. in English from Oakland University and a Masters in Library and Information Studies from Wayne State University.
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to send us a purchase order, please contact us by email to make arrangements.