Course Information
| Session |
|---|
| Credits | 2.25 CEUs or 22.5 PDHs |
|---|---|
| Registration dates | We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment. |
Public Relations and Crisis Communication for Libraries and Cultural Institutions
$375.00
Dates: May 4 - June 14Credits: 2.25 CEUs or 22.5 PDHs
Libraries, archives, and museums face complex public challenges—from legislative scrutiny and book challenges to controversies amplified by social media. This course equips professionals at all levels with practical communication and public relations strategies to navigate these challenges with clarity and confidence. Participants will analyze real-world cases, practice drafting response tools, and build a personal Crisis Communication Playbook for their institution. An emphasis is placed on anonymized submissions to promote candid learning while protecting participants and their organizations.
Learning Outcomes
– Identify and analyze common sources of challenges in libraries, archives, and museums.
– Apply principles of public relations and communication to real-world scenarios.
– Develop strategies for proactive institutional readiness and stakeholder engagement.
– Demonstrate role-specific communication and response strategies.
– Evaluate institutional responses and recommend improvements for post-crisis recovery.
Course Description
Libraries, archives, and museums face complex public challenges—from legislative scrutiny and book challenges to controversies amplified by social media. This course equips professionals at all levels with practical communication and public relations strategies to navigate these challenges with clarity and confidence. Participants will analyze real-world cases, practice drafting response tools, and build a personal Crisis Communication Playbook for their institution. An emphasis is placed on anonymized submissions to promote candid learning while protecting participants and their organizations.
Learning Outcomes
– Identify and analyze common sources of challenges in libraries, archives, and museums.
– Apply principles of public relations and communication to real-world scenarios.
– Develop strategies for proactive institutional readiness and stakeholder engagement.
– Demonstrate role-specific communication and response strategies.
– Evaluate institutional responses and recommend improvements for post-crisis recovery.
Lisa Cruces
Lisa Cruces is an independent consultant specializing in academic libraries, archives, and organizational development. Previously, Cruces has held positions at the Harry Ransom Center, University of Notre Dame, the University of Houston, and Texas State University, as well as advisory roles for non-institutional community archives and BIPOC collectives. Cruces completed her master of science in Information Studies at the University of Texas at Austin with a focus in archives and special collections and is currently pursuing her MBA in Human Resource Management at Texas State University. Her research focuses on assessing diversity, equity, inclusion, and accessibility in academia and workplace settings.
How to Register
To enroll yourself or other participants in a class, use the “Register” button that follows the description of each course. If the “Register” button does not show up, try loading the page in a different web browser. Contact us if you have technical difficulties using our shopping cart system or would like to pay for an enrollment using another method. On the payment page in the shopping cart system, there is a place to add notes, such as the names and email addresses of participants you wish to enroll. We will contact you to request this information in response to your processed payment if you do not include it in the “notes” field. Prior to the start of the workshop, we will send participants their login instructions.Payment Info
Our shopping cart system allows you to pay with a credit card or with PayPal.Alternatively, if it is an institutional payment, we can arrange to invoice you. Contact us by email, and we can make arrangements to suit your institution's business processes.
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