Course Information
Session |
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Credits | 1.5 CEUs or 15 PDHs |
---|---|
Registration dates | We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment. |
$250.00
Dates: August 4 - August 31Credits: 1.5 CEUs or 15 PDHs
Being strategic and intentional in marketing your library can increase results and make the best use of your time and budget. This course will guide you through the four-step process of developing a marketing plan for your library. First, you will learn how to uncover your community’s needs, wants, attitudes, and behaviors to inform your marketing decisions. Then you will analyze your current environment and set measurable goals. Next, you will explore key messages and marketing strategies that connect. Finally, you will learn how to assess the effectiveness of your marketing activities and use that data to improve your future marketing.
Upon completion of this course, participants will be able to:
Session |
---|
Credits | 1.5 CEUs or 15 PDHs |
---|---|
Registration dates | We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment. |
Being strategic and intentional in marketing your library can increase results and make the best use of your time and budget. This course will guide you through the four-step process of developing a marketing plan for your library. First, you will learn how to uncover your community’s needs, wants, attitudes, and behaviors to inform your marketing decisions. Then you will analyze your current environment and set measurable goals. Next, you will explore key messages and marketing strategies that connect. Finally, you will learn how to assess the effectiveness of your marketing activities and use that data to improve your future marketing.
Upon completion of this course, participants will be able to:
Sara Kuehl provides marketing services for nonprofits and other mission-driven organizations as the founder of Root and Bloom Communications. Previously, she led marketing and communications for the academic and special collections libraries at the Rochester Institute of Technology. Her work in marketing strategy, social media, and branding has been recognized with a number of national awards, including the 2022 John Cotton Dana Award from ALA. Sara also serves on the editorial board of Marketing Libraries Journal, an open-access scholarly journal.
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