Joe J. Marquez

Joe J. Marquez is currently a Sr UX Researcher for Zipline. He was previously a Sr Experience Designer at Nike and before that spent 10 years as a social sciences librarian at Reed College and Sonoma State University. He has presented and written on topics related to service design, UX tools, library space assessment, website usability, and marketing of the library. His current research involves implementing a service design methodology in the library environment. Joe is the co-founder of the LUX Service Design consulting firm. He is the co-author of the book Library Service Design: A LITA Guide to Holistic Assessment, Insight, and Improvement. He was awarded the first Future of Librarian Fellowship in 2017 from the ALA Center for the Future of Libraries and was named a 2018 Mover and Shaker by Library Journal. He has an MLIS from the University of Washington iSchool and an MBA from Portland State University.