Creating a Social Media Strategy

$200.00

Dates: January 2 - January 29

Credits: 1.5 CEUs or 15 PDHs

With so many social media platforms available, it can be challenging to choose which platforms to use and how to focus your efforts. In this course, you will learn how to create a social media strategy to maximize your time, resources, and results. This course will help you gain insight into your audiences, define goals for your social media, and measure progress toward those goals. You will explore best practices and tactics to create compelling content and increase engagement with your community. Social media management tools and strategies for managing your library’s reputation online will also be discussed.



Upon completion of this course, participants will be able to:


- Determine appropriate social media platforms to reach their audiences


- Define goals for their library’s social media


- Identify relevant metrics to measure progress toward their goals


- Develop strategies to engage their audiences on social media

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Course Information

Session

Credits

1.5 CEUs or 15 PDHs

Registration dates

We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment.

Course Description

With so many social media platforms available, it can be challenging to choose which platforms to use and how to focus your efforts. In this course, you will learn how to create a social media strategy to maximize your time, resources, and results. This course will help you gain insight into your audiences, define goals for your social media, and measure progress toward those goals. You will explore best practices and tactics to create compelling content and increase engagement with your community. Social media management tools and strategies for managing your library’s reputation online will also be discussed.

Upon completion of this course, participants will be able to:
– Determine appropriate social media platforms to reach their audiences
– Define goals for their library’s social media
– Identify relevant metrics to measure progress toward their goals
– Develop strategies to engage their audiences on social media

Sara Kuehl

Sara Kuehl provides marketing services for nonprofits and other mission-driven organizations as the founder of Root and Bloom Communications. Previously, she led marketing and communications for the academic and special collections libraries at the Rochester Institute of Technology. Her work in marketing strategy, social media, and branding has been recognized with a number of national awards, including the 2022 John Cotton Dana Award from ALA. Sara also serves on the editorial board of Marketing Libraries Journal, an open-access scholarly journal.

How to Register

To enroll yourself or other participants in a class, use the “Register” button that follows the description of each course. If the “Register” button does not show up, try loading the page in a different web browser. Contact us if you have technical difficulties using our shopping cart system or would like to pay for an enrollment using another method. On the payment page in the shopping cart system, there is a place to add notes, such as the names and email addresses of participants you wish to enroll. We will contact you to request this information in response to your processed payment if you do not include it in the “notes” field. Prior to the start of the workshop, we will send participants their login instructions.

Payment Info

Our shopping cart system allows you to pay with a credit card or with PayPal.

Alternatively, if it is an institutional payment, we can arrange to invoice you. Contact us by email, and we can make arrangements to suit your institution's business processes.

Special Session

Please contact us to arrange a special session of this class for a group of seven or more, with a negotiable discount, or to be notified when it is next scheduled.

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