Library Outreach and Marketing to Latinx and Spanish-Speaking Families

$175.00

Dates: August 3 - August 30
February 1 - February 28
October 4 - October 31

Credits: 1.5 CEUs or 15 PDHs

Building Relationships, Building Bridges is designed to help libraries begin or improve targeted outreach to Latino and Spanish-speaking communities. Updated to reflect the realities of doing this work in the Trump era, this workshop uses current research and front-lines voices to develop best practices for respectful and responsive outreach. Emphasis is particularly placed on serving first-generation, primarily Spanish-speaking, Latinx immigrants and their families.

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Course Information

Session

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Credits

1.5 CEUs or 15 PDHs

Registration dates

We accept registrations through the first week of classes, unless enrollment is full, and unless the class was canceled before it started due to low enrollment.

Course Description

Public libraries across the country face similar challenges in connecting with Latinx and Spanish-speaking communities. Though Spanish-language materials and programs may be available, these services may not attract the targeted community as desired. The denigrating rhetoric of the 2016 election campaign and the immigration policies enacted by the Trump administration only increase these challenges. Having an effective outreach strategy is more important than ever.

Building Relationships, Building Bridges is designed to help libraries begin or improve targeted outreach to Latino and Spanish-speaking communities. Updated to reflect the realities of doing this work in the Trump era, this workshop uses current research and front-lines voices to develop best practices for respectful and responsive outreach. Emphasis is particularly placed on serving first-generation, primarily Spanish-speaking, Latinx immigrants and their families.

This course is strongly recommended as preparation for Bilingual Storytime at Your Biblioteca.

Katie Scherrer

Kate ScherrerKatie Scherrer is a consultant, writer, early childhood education trainer, librarian, yoga teacher, and the founder of Stories, Songs, and Stretches!, a startup devoted to enhancing early learning through embodied play. Katie began working in public libraries in 2005 and quickly discovered that her Spanish-language skills were in great demand. Completely unexpectedly, librarianship became her career and working with Latinx immigrant communities became her passion. At the same time, she discovered the practices of yoga and mindfulness, which slowly transformed her life into one of greater empowerment and less reactivity. Katie has been working as a consultant since 2012, helping libraries and educational organizations increase their inclusion of Latinx communities. She now travels across the country, sharing workshops on mindfulness, inclusion, yoga, and other related topics with librarians, educators, social workers, yoga teachers, and others who serve children and families. Her teaching style is encouraging and warm, while grounded in research and current best practices. Katie is an active member of ALSC (Association for Library Service to Children) and a lifetime member of REFORMA (The National Organization to Promote Library and Information Sciences to Latinos and the Spanish-Speaking). She was a member of the 2013 Pura Belpré book award committee, and has published two books with the American Library Association, Once Upon a Cuento: Bilingual Storytimes in English and Spanish (coauthored with Jamie Campbell Naidoo) and Stories, Songs, and Stretches! Creating Playful Storytimes with Yoga and Movement. Find more at www.connectedcommunitiesconsulting.com and www.storiessongsandstretches.com.

How to Register

To enroll yourself or other participants in a class, use the “Register” button that follows the description of each course. If the “Register” button does not show up, try loading the page in a different web browser. Contact us if you have technical difficulties using our shopping cart system or would like to pay for an enrollment using another method. On the payment page in the shopping cart system, there is a place to add notes, such as the names and email addresses of participants you wish to enroll. We will contact you to request this information in response to your processed payment if you do not include it in the “notes” field. Prior to the start of the workshop, we will send participants their login instructions.

Payment Info

Our shopping cart system allows you to pay with a credit card, with PayPal, or to indicate that you'll be sending a check.

Alternatively, if it is an institutional payment, we can arrange to invoice you. Contact us by email, and we can make arrangements to suit your institution's business processes.

Special Session

Please contact us to arrange a special session of this class for a group of seven or more, with a negotiable discount, or to be notified when it is next scheduled.

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