Introduction to the Academic Publishing Industry
Instructor: Rolf Janke
Dates: March 5th through 30th, 2018
Credits: 1.5 CEUs
Academic publishers come in all shapes and sizes, yet they have one important element in common: they create content. The biggest customer for their content is the library, which in aggregate has tremendous purchasing power that can define the sustainability of the publisher's existence. With this in mind, publishers go to great lengths to study, research and monitor the library market. Conversely, we know a large portion of any library budget is spent on purchasing content, yet how much do librarians know about publishers? The digital era brings new challenges to collection development, creating a greater need for librarians to understand the complexities of the publishing process and the value of the content they create.
This interactive course is based on Open Book: A Librarians Guide to Academic Publishing*, a book that showcases the key elements of the publishing process and importance of the library and publisher partnership. The course will open with a detailed look at the significant changes in the publishing industry in the last 25 years, then lay out the essential publishing processes including detailed discussions on content models such as journals, monographs, reference, ebooks and even open access. The course will also cover the economics of publishing, the global publisher and a case study on the pros and cons of reference publishing in the digital arena.
The goal at the end of the course is for you to gain knowledge of the business of publishing that will enhance your association, negotiations and communication the next time a publisher walks through your door.
Course learning objectives. By the end of the course you will:
- Build an understanding of the 20th century publisher vs. the 21st century publisher.
- Understand the layers of a publisher: from market research, editorial, production, licensing/copyright to marketing/sales.
- Identify basics of content creation: from idea to final product.
- Discuss the key variables in the economics of publishing content for the library market.
- Know you can learn from and impact publishers by building better partnerships.
* Wiser, James and Janke, Rolf, Editors, Open Book: A Libraians Guide to Academic Publishers. Mission Bell Media, 2017.
Rolf Janke has over 35 years of higher education publishing experience that all started as a forklift driver in a book warehouse. That led to sales, editorial, publisher and vice president positions with companies like Blackwell Publishers, ABC-Clio and SAGE Publications. At SAGE, he was the founder of SAGE Reference, which quickly became one of the most highly acclaimed social science reference publishers for the academic library market. It was at SAGE that he embraced the importance of the publisher and librarian partnership, which became the catalyst for him to start his own library company, Mission Bell Media. Mission Bell Media focuses on producing professional development books for librarians, with a content focus on leadership, mentoring and innovation in the library. Janke and MBM are based in Raleigh, North Carolina.
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to pay using a purchase order, please contact us by email to make arrangements.