Easy Patron Surveys
Instructor: Jennifer Sweeney
Dates: Not currently scheduled
Credits: 1.5 CEUs
Surveys are one of the most useful and least expensive ways to gather information about your patrons! This course will orient participants on basic survey procedures, techniques, tips, and tricks. Topics will include sampling and response rate, question/response design, interpreting results, and ethical questions. The course provides readings, hands-on exercises, example survey questions and response patterns, discussion, and up-to-date online resources. Participants will finish the course prepared to collect and analyze survey data from library users on a number of different topics.
At the end of this course, participants will be able to:
- Select and reach the most respondents for typical survey topics
- Design relevant questions and useful response categories
- Use a spreadsheet to analyze survey results
- Understand basic ethical principles in survey design and use, such as protecting respondent privacy.
This course is part of our Painless Research Series, which provides an overview of basic research techniques needed by library managers and other staff in different workplace sectors, such as service quality, customer satisfaction, and operational metrics, or in specific tools such as surveys and focus groups. Participants develop skills in formulating typical research questions and strategies, making use of existing studies and data, collecting and analyzing data, and tailoring presentations for different audiences.
Jennifer Sweeney teaches at the College of Computing and Informatics at Drexel University, and is a program evaluation consultant for libraries and other public agencies and nonprofits. Prior to joining Drexel, Dr. Sweeney developed measurement instruments for K-16 educational interventions for the University of California, Davis School of Education, and provided evaluation services for the California Center for the Book, the California Library Association, and Smith & Lehmann Consulting. Previously, she was library analyst at the UC Davis Library, reference librarian at the American University Library in Washington, DC, and business librarian with Cost Engineering Research, Inc. in Arlington, VA. Interview with Jennifer Sweeney
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
Please contact us to arrange a special session of this class for a group of seven or more, with a negotiable discount, or to be notified when it is next scheduled.