Telling Your Story: Successful Marketing Strategies for Librarians
Instructor: Deborah Schmidle
Dates: November 4th through 29th, 2019
Credits: 1.5 CEUs or 15 PDHs
In a climate of competing priorities and dwindling budgets, libraries frequently must scramble for scarce resources. Whether you are in a public, school district, academic, or special library, demonstrating your library’s value to key constituents is a major factor in securing the library’s continued success and financial future. This program focuses on creating multi-layered marketing communication strategies to illustrate the library’s value to those who control library funding and to the community the library serves.
At the end of this course, participants will have created their own marketing plan and will be armed with the skills necessary to:
- Identify key stakeholders and library champions
- Develop key messages and create effective presentations to deliver your library’s story
- Promote the library through marketing and outreach strategies
- Explore and grow potential partnerships with library constituents
This course can be taken as one of six courses needed to earn our Certificate in Library Leadership and Management, but can be taken as a stand-alone course as well.
Deborah Schmidle is currently the principal consultant at Schmidle Consulting Services. She has developed and taught numerous organizational development-related workshops and has facilitated strategic-planning processes for libraries and library organizations. She holds an M.L.I.S. from Syracuse University and a Certificate in Contemporary Leadership from the School of Industrial and Labor Relations at Cornell University. Prior to retiring in March 2013, she was Director of Research & Learning Services at Cornell University Library (CUL). Interview, Webinar about her certificate series
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to send us a purchase order, please contact us by email to make arrangements.