Assessing and Improving Your Library's Social Media Presence
Instructor: Abigail Phillips
Dates: June 5-30, 2017
Credits: 1.5 CEUs
This four-week course will aid participants in assessing and improving their library's social media program. Participants will compare a variety of social media pages for a variety of libraries, in order to think about what works and what doesn’t in using social media to do outreach for such institutions. They will also look at different ways of evaluating an effective presence and devise their own performance metrics to measure effectiveness over time. Participants will also draft social media policies (if they don't have them) or revisit existing policies based upon what they have learned and what goals they have for their social media presence. The metrics and policies should be related to each other, and will be resources that can be taken into the workplace at the conclusion of the course. The format of the course is hands-on and interactive, and asks participants to actively engage with the instructor and each other as they discuss effective social media strategies and construct policies.
Abigail Phillips is a Doctoral Candidate in the School of Information at Florida State University. Her research interests include social media, young adults, digital citizenship, social informatics, cyberbullying, libraries, and librarianship. Prior to entering the doctoral program, Abigail worked as a public librarian in a rural library system in Southwest Georgia.
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to pay using a purchase order, please contact us by email to make arrangements.