Assessing and Improving Your Library's Social Media Presence
Instructor: Abigail Phillips
Dates: July 1st through 26th, 2019
Credits: 1.5 CEUs or 15 PDHs
This four-week course will aid participants in assessing and improving their library's social media program. Participants will compare a variety of social media pages for a variety of libraries, in order to think about what works and what doesn’t in using social media to do outreach for such institutions. They will also look at different ways of evaluating an effective presence and devise their own performance metrics to measure effectiveness over time. Participants will also draft social media policies (if they don't have them) or revisit existing policies based upon what they have learned and what goals they have for their social media presence. The metrics and policies should be related to each other, and will be resources that can be taken into the workplace at the conclusion of the course. The format of the course is hands-on and interactive, and asks participants to actively engage with the instructor and each other as they discuss effective social media strategies and construct policies.
Dr. Abigail Phillips, Ph.D. is an Assistant Professor in the School of Information Studies at the University of Wisconsin-Milwaukee. She received her Ph.D. in 2016 from the School of Information at Florida State University. Her research interests include digital youth, empathy, cyberbullying, libraries, librarianship, and making. She can be found by email: firstname.lastname@example.org or by Twitter: @abigailleigh.
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to send us a purchase order, please contact us by email to make arrangements.