Building Relationships, Building Bridges: Library Outreach and Marketing to Latinx and Spanish-Speaking Families
Instructor: Katie Scherrer
Dates: February 3rd through March 1st, 2020
Credits: 1.5 CEUs or 15 PDHs
Public libraries across the country face similar challenges in connecting with Latinx and Spanish-speaking communities. Though Spanish-language materials and programs may be available, these services may not attract the targeted community as desired. The denigrating rhetoric of the 2016 election campaign and the immigration policies enacted by the Trump administration only increase these challenges. Having an effective outreach strategy is more important than ever.
Building Relationships, Building Bridges is designed to help libraries begin or improve targeted outreach to Latino and Spanish-speaking communities. Updated to reflect the realities of doing this work in the Trump era, this workshop uses current research and front-lines voices to develop best practices for respectful and responsive outreach. Emphasis is particularly placed on serving first-generation, primarily Spanish-speaking, Latinx immigrants and their families. This course is strongly recommended as a prerequisite for “Bilingual Storytime at Your Biblioteca.”
Katie Scherrer is a consultant, writer, early childhood education trainer, librarian, yoga teacher, and the founder of Stories, Songs, and Stretches!, a startup devoted to enhancing early learning through embodied play. Katie began working in public libraries in 2005 and quickly discovered that her Spanish-language skills were in great demand. Completely unexpectedly, librarianship became her career and working with Latinx immigrant communities became her passion. At the same time, she discovered the practices of yoga and mindfulness, which slowly transformed her life into one of greater empowerment and less reactivity. Katie has been working as a consultant since 2012, helping libraries and educational organizations increase their inclusion of Latinx communities. She now travels across the country, sharing workshops on mindfulness, inclusion, yoga, and other related topics with librarians, educators, social workers, yoga teachers, and others who serve children and families. Her teaching style is encouraging and warm, while grounded in research and current best practices. Katie is an active member of ALSC (Association for Library Service to Children) and a lifetime member of REFORMA (The National Organization to Promote Library and Information Sciences to Latinos and the Spanish-Speaking). She was a member of the 2013 Pura Belpré book award committee, and has published two books with the American Library Association, Once Upon a Cuento: Bilingual Storytimes in English and Spanish (coauthored with Jamie Campbell Naidoo) and Stories, Songs, and Stretches! Creating Playful Storytimes with Yoga and Movement. Find more at www.connectedcommunitiesconsulting.com and www.storiessongsandstretches.com. Interview with Katie Scherrer
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to send us a purchase order, please contact us by email to make arrangements.