Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking Families
Instructor: Katie Scherrer
Dates: February 4th through March 1st, 2019
Credits: 1.5 CEUs or 15 PDHs
Public libraries across the country face similar challenges in connecting with Latino and Spanish-speaking communities. Though Spanish-language materials and programs may be available, these services may not attract the targeted community as desired. The denigrating rhetoric of the 2016 election campaign and the immigration policies enacted by the Trump administration only increase these challenges. Having an effective outreach strategy is more important than ever.
Building Relationships, Building Bridges is designed to help libraries begin or improve targeted outreach to Latino and Spanish-speaking communities. Updated to reflect the realities of doing this work in the Trump era, this workshop uses current research and front-lines voices to develop best practices for respectful and responsive outreach. Emphasis is particularly placed on serving first-generation, primarily Spanish-speaking, Latino immigrants and their families. This course is strongly recommended as a prerequisite for “Bilingual Storytime at Your Biblioteca.”
Katie Scherrer is a library consultant and training specialist whose work focuses on improving library services to Latino and Spanish-speaking children and families. She is the co-author (along with Jamie Campbell Naidoo) of Once Upon a Cuento: Bilingual Storytimes in English and Spanish, available from ALA Editions. Katie has presented many workshops on bilingual storytime and library services to Latino families for librarians and early childhood educators across the country. Katie's Website, Interview with Katie Scherrer
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to send us a purchase order, please contact us by email to make arrangements.